Get smart with your bulk email campaigns

Let OptionalFailure's personalization features and unmatched deliverability help you increase your returns from your bulk email campaigns

Over 20 years of experience getting emails into inboxes

OptionalFailure’s deliverability team draws on years of lessons learned to provide our customers with the best practices for sending email campaigns. We also work closely with ISP's to ensure emails sent from OptionalFailure make it to their destination

Up to 6x more conversions

OptionalFailure customers typically see up to six times more conversion and sales when they use
our multi-channel automation workflows compared to generic email drip campaigns.

Segment your audience
for higher ROI

Segment your audience by interests, demographic data, past
purchases, and more. Targeting your message by segment helps
your bulk campaigns achieve optimal results.

Work with an industry leader

OptionalFailure is recognized as one of the industry's best platforms for marketing automation, but with 60+ advanced features in an easy-to-use platform, you'll find everything you need to create and send email and SMS marketing campaigns.

4.5 stars Capterra

Create and send beautiful emails
that work on any device

Professionally designed, pre-tested email templates for
perfect rendering on all major devices and email clients.
Choose from hundreds of vetted, hand-crafted email
templates that ensure your emails stand out.

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